Content marketing has become widely accepted as a brilliant way to build your brand, while also supporting SEO, but it isn’t without its intricacies.
With so many organisations shipping out underwhelming content marketing, customers, publishers and influencers are increasingly discerning about the content they engage with, share and link to.
There are numerous moving parts when it comes to executing the perfect campaign – using your time, team and resources wisely is crucial.
So – in this blog, I’ve selected the best tools and resources to use for efficient and effective content marketing, when you need them most.
1. “I need to make this dataset more appealing.”
Infogr.am – This data visualisation platform allows even the most tech-phobic person to produce an impressive interactive infographic in minutes – you even have the option to share or embed the infographic, which is perfect for outreaching to publications to ensure easy, organic uptake.
2. “I need a video or animation, quickly.”
Biteable – Video is increasingly popular for driving on-site engagement and communicating your story to media gatekeepers – and it doesn’t require a team of videographers, editors or actors. The Biteable platform allows you to quickly and easily create animations using stock or unique imagery, illustrations and characters with a basic drag and drop storyboard approach that brings your data to life.
3. “Writer’s block! I can’t think of anything to write about.”
HubSpot Blog Topic Generator – If you’re stuck for an idea to write about that will gain traction, this tool will be a real lifesaver – simply enter three keywords to focus your search, and it will generate five suggested titles for you to work from to (at least partially) remove the barrier of writer’s block.
4. “How is my campaign performing?”
BuzzSumo – Your campaign is out there now, but who has seen it? BuzzSumo will tell you how many social shares and backlinks your campaigns have acquired, as well as highlighting the sites and publications that are showing the most interest. This added benefit will assist with newsjacking, later on, to further improve your brand awareness and SEO.
5. “How can I easily optimise for SEO?”
YoastSEO – This time-served WordPress plugin is still among the most valuable for ensuring maximum value is generated from on-site content. Yoast allows even SEO newbies to easily improve on-site SEO by adding slugs, meta descriptions, and keywords to your posts, as well as offering on-site suggestions for improvement, such as links and images.
For more ways to increase your Search Engine traffic and optimise your site for Google, take a look at these free SEO resources, or get in touch for a discussion about where we can take your content marketing further.