Our inaugural Leaders in Travel Digital Summit took place on October 18th at the tremendous Dominion Theatre in London – and we were excited (and fortunate!) to welcome expert contributions from some of the very best minds in travel.
At Blueclaw we work extensively with a wide range of travel clients, from international superbrands to ambitious challengers aiming to take the market by storm.
Events like the Leaders in Travel Digital Summit are a welcome opportunity for us to engage with the industry, share our insight and provide a platform to exceptional travel marketing leaders who know what it takes to drive results in this ultra-competitive industry.
The day featured ten speakers across solo presentations and the expert panel, with a massively diverse series of digital marketing topics –
Machine Learning For Travel Advertising: How Secret Escapes Reduced Cost-Per-Lead By 38%
– Rumyana Miteva, Head of Search, Secret Escapes
Integrated SEO And PPC: How To Drive Bookings While Balancing Budgets
– Mike Gomez, Head of SEO, Blueclaw
Treading a Path for Influencer Marketing Success – How Intrepid Increased Revenue By +50% By Increasing Brand Awareness In New Markets
– Juliane Schittek, B2C Marketing Manager, Intrepid Group
Content Marketing + PR For SEO, Brand Visibility And International Outreach
– James McCann, Head of Content and PR, Blueclaw
SEO @ Culturetrip: Fuelling Organic Hyper-growth at 100% YoY For A Millennial-focused Travel Site
– Anja Jordan, Head of SEO, Culturetrip
Royal Caribbean: Brand-building to Engage New Cruise Audiences
– Mario Bounas, Director of Marketing, Royal Caribbean International
Convenience is the New Loyalty: The Flight Centre Approach to Customer Experience, SEO and Digital Acquisition
– Irina Ginghina, SEO Manager, Flight Centre
With topics covering all aspects of onsite SEO and offsite SEO and link earning, the importance of content marketing as the glue that keeps it all together, the day featured rich insights that could be used by major travel operators and booking sites, as well as boutique challenger brands.
A common thread throughout all presentation was the importance of customer insight and brand. In 2019, customers – and search engines – are looking for sites that provide relevant answers in the most appropriate depth, across all devices.
Making life easy for customers and creating a brand that resonates is key to conversions – but also in crafting a digital strategy that builds visibility in search, the media and across social.
We’re looking forward to running similar events in 2019 – if you’d like to be considered as a speaker or hear more about our services, we’re always available to discuss the latest insight for travel, tourism and hospitality success.