Google has recently announced a new feature in the US called Product Extensions. This is a new format for AdWords advertisements that includes a picture of the particular product, along with pricing information. This information is taken directly from the Google Merchant Centre (the new name for Google Base; the system that online retailers can use to submit product feeds to Google, which are then displayed in the Shopping Results section from a search query).
In many ways this is a similar advance to what is happening in the natural search results with “universal search” where Google is combining search results with snippets from its own news, video, images, local and book search engines. Product extensions are available now to all advertisers in the U.S but remain in a limited beta to advertisers outside the U.S and are being rolled out to all advertisers over time. This new feature of AdWords will be welcomed by AdWords advertisers as they are likely to enjoy higher click through rates and conversions through these enhanced advertisements and is good news for web users too, as these visual images will definitely help visitors quickly identify the particular product they are interested in as well as compare price.