8 Reasons Why You Should Not Use Duplicate Keywords

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Identical keywords can …

Reason 1: Make your keywords compete against each other

Reason 2: Increase your average cost per click price

Reason 3: Increase your cost per conversion

Reason 4: Negatively affect your quality score

Reason 5: Reduce your CTRs

Reason 6: Lower your average ad rank

Reason 7: Affect campaign impression share

Reason 8: Help your competitors get more exposure

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