8 Reasons Why You Should Not Use Duplicate Keywords

post image

Identical keywords can …

Reason 1: Make your keywords compete against each other

Reason 2: Increase your average cost per click price

Reason 3: Increase your cost per conversion

Reason 4: Negatively affect your quality score

Reason 5: Reduce your CTRs

Reason 6: Lower your average ad rank

Reason 7: Affect campaign impression share

Reason 8: Help your competitors get more exposure


about the author: "Constantly looking at how we can deliver more for our clients - as well as leading Blueclaw's strategic direction. Head honcho with a passion for SEO and online marketing."
filed under: PPC - Google Adwords | tags: