More people use online search engines such as Google and any other media to find local information. If you want your online advertising to be more effective, you should take control over your listings on Google and let customers know what you are all about.
Google has recently launched a new online advertising solution – Google Boost – to help local businesses connect with potential customers in their local area through Google sponsored placements. Advertisers can easily create online search ads from directly within their Google Places account and efficiently capture more potential customers, who are performing local searches. To get Google Boost going, advertisers need to prepay a minimum of £50.00. Google Boost is a pay-per-click advertising model, which means that every time someone responds to your ad, Google will deduct a small fee of your account.
It just takes a few minutes to customise how your business is listed on Google and Google maps. Small business owners can include information such as menu options, store opening hours, available payment options or special offers and anything else that helps them stand out above their local competition and win more potential buyers. Boost enables business owners to upload even up to 10 photos and up to 5 videos, which are a great way of attracting new business.
You can even see information about your business that you have never been able to see before, things like who is searching for you on Google, how they are finding you and where they are coming from. This information can help you make informative decisions to attract more customers and see better advertising results. Businesses can recognise the most profitable regions and expand their service area for greater reach and improved sales.
Boost provides busy local business owners with a quick and easy way to share important information about their businesses with the people who search for them online. It’s a great way to attract new business and highlight all valuable business strengths.