Pinterest – How it affects SEO

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What is Pinterest?

It’s been getting a lot of hype recently in the Social Media world, and not only from those who like to be creative and love photography and pictures, but also for the SEO benefits that come with it. At the moment you have to either be invited to join Pinterest from a friend who already has an account, or you need to apply to join the waiting list (from general consensus this waiting list does not usually last longer than a week, so don’t be put off by this as you will be pinning before you know it.) Once registered you begin creating “boards” around a subject matter that interests you or is related to your brand. Pictures and photos can be uploaded from your computer onto your boards or they can be pinned from pages off the Internet using the very handy “pin it” button that can be installed onto your browser. Once you have created your boards you can search around for friends and “follow” them and their boards or you can simply search for other people and boards that interest you.



Pinterest for Link Building

The great thing about the pictures that you pin onto your boards is that each picture can link back to the URL where more information can be found about it (great if this is a product of yours). This link is a follow link and therefore passes page rank from Pinterest to the website it is linking to. This is fantastic for SEO reasons as it is coming from an authoritative website. However ensure you use this back-linking process with caution, you don’t want to start spamming Pinterest with hundreds of links back to your products or services, because you may get ignored.

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Social Media Finger Nails


Social Media Monopoly

Re-pinning on Pinterest

If while browsing Pinterest you happen to stumble upon a picture you love or a product you wish to share on one of your boards, you simply re-pin it. This demonstrates a similar effect of retweeting on Twitter. Re-pinning can be hugely beneficial for your link building if others start re-pinning your links and content to their own boards and sharing them with their followers.

Promotion on Pinterest

There are a huge variety of ways to promote your brand online these days, but using Pinterest you can push the boundaries and interact in even more ways with your customers. You could create a Testimonial board allowing customers to review your products/services or even pin new suggestions they would like on one of your boards. You can promote a new service or product by giving it a whole board to itself, or similarly pin details of an event.

You can already “like” and comment on photos which may also have SEO benefits as well as tie your Pinterest account in with your Facebook. So far 59% of pinners are women between the ages 25-40 and these women make up 58% of Pinterest’s unique visitors.

Pinterest is still in its youth and I’m sure there will be a lot more ways in which it can benefit your brand to be discovered. But for now, every little helps when it comes to SEO.

Pinterest logo

Pinterest logo

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  • Cash Warren

    Do you think the type of business that you are trying to promote matters? Or is Pinterest good for all?

  • JamesC Spain

    I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.

    The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by more than 70 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it.

    As I know currently pinterest is best for SEO for these reason:
    1. Once our website pinned it has 3 backlinks counts
    2. Google interest in social media signal so it will not tagged as links farm
    3. Currently pinterest links are dofollow even the image
    4. Also support anchor text, it’s perfect for placing our keywords

  • Anna Francis

    I don’t think it matters what business you are trying to promote matters but i do think results will be better for those with visually appealing products or services. But as James says there are so many ways to use Pinterest for SEO purposes that the end results should always be beneficial to a business.

  • I agree that Pinterest can work for just about any business. There’s not much that can’t be given an interesting visual spin in some way! One site I work on is photography based – which is an absolute gift! Another is cars, which is less of an open goal but can still work brilliantly with Pinterest.

  • How do I add anchor tags in pinterest pins?

  • Anna Francis

    You need to include any anchor text in your description of the pin 🙂

  • I read that Pinterest links are now “no-follow”. Therefore, how much SEO credit does one get from Pinterest backlinks? I do understand the use of Pinterest will attract user traffic.

    • Anna Francis

      Hi David,

      Yes interest backlinks are no follow but i think the source urls for pin descriptions are do follow. Also Pinterest content is crawled and indexed by Google so it’s a great opportunity to organize pins around specific important keywords to help your SEO rankings. It is also a great place to generate social signals using the content you put on your Pinterest account – these social signals we already know are taken into consideration by Google. 🙂