Cognitive SEO: 5 Quick Wins

With all the technical tips, tricks and wizardry the SEO world is privy to, it’s all too easy to forget the simple things that can make the difference to our work; after all – it’s often the smallest things that make the biggest difference.

With that in mind, here’s 5 quick SEO wins we’ve discovered using the delightful CognitiveSEO.


Competitors Lost Links

It’s incredibly easy for content to become outdated, irrelevant, or even forgotten thanks to the sheer quantity of articles and blogs being produced daily, and this is something which we can take full advantage of using Cognitives’ “Link Status” data.

Looking at your competitors lost links can open up a treasure trove of outdated content which you can reinvigorate; with new graphics, relevant information or simply updated facts – after all, who’s going to turn down new and improved content.

It goes without saying; pick the sites with better metrics and improve on the content!

Simple steps:

  • Go to inBound Link Analysis, then Competitor Link Analysis. (See below)
  • Scroll down until you find the Link Status section.
  • Export to a CSV file (See Below
  • Often there will be a few links across one domain, so to solve this issue, click the Text to Column (Check out this guide if you’re unsure how to do this) and then strip it down to domain level.
  • Once stripped down and filtered, we can have a look at the easiest content to replicate or improved on.
  • Get in contact with webmaster and see if they’re interested.

Screenshot88

 

Link statusAnother tool which can be used in conjunction with Competitor Lost Links is the Outdated Content Finder tool. It pretty much does what it says on the tin, but used in conjunction with Cognitive’s Lost Link it can make for an effective link building strategy.


Common Domains

Another place to unearth some fresh link building opportunities is the Common Domains section. The simple premise of this is to find if a site contains links from more than one competitor as this suggests they’re open to posting content about similar topics.

Inevitably, there will be a considerable amount of directories and irrelevant sites; however, as highlighted by in a previous post, using URL Profiler to pull out Majestic data will allow you to target those quality links.

Simple Steps:

  • As detailed in the previous section, go to inBound Link Analysis, then Competitor Link Analysis.
  • Export each of the competitor common links
  • Compile into one spreadsheet
  • Remove Duplicate Domains
  • Copy list of Domains and run the URL Profiler (as highlighted in the aforementioned blog post)
  • Find relevant sites

Common Domains

In a similar vein, a quick squint at your leading competitor’s uncommon links also means you can find a few more quick wins.


Link Categories
If you are trying to boost the rank of your website by link building, CognitiveSEO can help point you in the right direction of websites that you should be targeting for back links.

Utilising the Webpage Category function on Cognitives’ Competitive Link Analysis tab is a superb way to find a list of relevant and powerful links, you can target to increase your rankings.

Working in a similar way to Majestics’ Topical Trust Flow, Cognitive categorises competitors’ links into various niches. This is a fantastic tool as it offers an overview of which competitors are performing particularly well in various niche results, allowing you to highlight which domains will increase your positions on the SERP’s.

Simple steps

  • Go to the Competitor Link Analysis Tab
  • Identify which niches you would like to target
  • Click on the competitors selection
  • Filter by ranking
  • Identify potential Links

Link Categories


Referring Countries
This feature is particularly useful if you are working with an Small to Medium Enterprise operating out trading solely out of one country.

It goes without saying that Google ranks pages on how relevant they are to the query typed in by the user. One of the numerous factors taken into account is where the user is located, particularly for services or products. This means that if you have a number of links pointing at your site from Russian, Czech and Italian domains, with very few from the UK, Google is likely to question how relevant your site is to the query.

Referring Countries basically allows you to ensure the links you are targeting are relevant and beneficial to your site.

Simple Steps

  • Click the Competitive Link Analysis Tab, moving down to the Top Referring Countries
  • Before clicking on the relevant country to your client
  • Filter by ranking to find the most relevant and best links
  • Find the strong links

404 Pages

This is not so much a quick win, more of a reminder, ensuring all of that hard earned link juice in being passed to correct pages, if at all.

Using CognitiveSEO’s “Top Linked Pages” you can see which pages all of the links are pointing to, how strong the link is (thanks to the incredibly handy preview screen) also whether or not it is classed as “natural”.

From here you can make sure your strongest links are pointing to a page which is actually passing link juice through the site. You can also see which pages need more links built

This can also be done via Screaming Frog and Xenu Link Sleuth, however using cognitive offers a visual representation which is a little easier for those new to SEO to understand.


These are just a few ideas how to use CognitiveSEO, however the sheer amount of data at the end of your fingertips means there are plenty more ways to get the best out of CognitiveSEO. If you have found any awesome little tips, or have any questions, feel free to share in the comments below!

about the author: "Alex is an account executive at Blueclaw and is passionate about all things digital. He also loves rugby and playing bass guitar in his spare time."
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