Seven Days in Search – SEO Digest – 7th – 13th February 2017

Seven Days in Search - 2017SEO News

SEO is a fast-moving discipline at times, but even when there aren’t rumblings from Google and SERP-watchers about algorithm changes and penalties, there are always snippets of insight that highlight how the world of search is evolving.

Here’s the Blueclaw of the three top stories of the previous Seven Days in Search:

The SEO job market is growing 5x faster than the overall market

…in the US at least.

Search Engine Journal reports that SEO-related job growth is flying – which is good news for specialists in the industry – and hopefully for professional standards.

In terms of US job openings, the picture is looking rosy:

Top 5 Cities in SEO Title Opening Total Growth (Aug-Jan)

USA-map-5-cities-job-growth

Amid a scarcely growing job market, SEO-related roles have grown by 2.0% in the past 6 months though there’s been a trend of SEO as a defined role becoming less common, but with SEO as a skill as part of a wider role becoming more common.

Now this may be partly due to SEO roles gradually being renamed to other things, or simply that SEO is now expected to feature as part of the skill mix of a modern marketer.

As Tyler Hermanson states in the Search Engine Journal article;

‘‘Content marketing’, ‘inbound marketing’, ‘growth hacking’ and ‘website optimization’ can all describe different job roles, but two things are clear about each of them: they’re on the rise, and their duties often overlap with traditional SEO. While these other names are in fact trending up, it may be too early to predict their staying power, at least relative to how SEO has fared over the past decade.’

As SEO becomes ever more established as a business need, the more the job market surges. It’s our hope that with the standardisation of SEO as a business functions we’ll see a greater focus on measurable results.

Moz outlines a very simple 2017 SEO hack

This approach isn’t new, but it is very timely indeed to capitalise on interest in the latest and greatest content.

In a nutshell, this classic strategy involves picking the search term you wish to rank for that has good value and traffic, and add a date/year/month to modify the term e.g. ‘estate agent London’ becomes ‘estate agent London 2017’.

Because of the comparative lack of competition, you have a chance to outrank your business rivals, and pick up traffic from people with a keen interest in the latest perspectives in what you’re offering.

Click on the whiteboard to watch the video:

Moz 2017 Hack

This Whiteboard Friday video takes some pretty straightforward, user-focused logic to inform SEO strategy. We know that recency matters to many search engine users – they want to see the best examples of what they are searching for now, not what was the best in 2014 or some other previous year.

Because so many older pages rank for searches, it’s a logical step for search engine users to add a year modifier to get up to date results. That’s true for people looking for fitted kitchen inspiration, the latest business consultancy advice, best restaurants as of right now, most fashionable trainers, latest recipes and a myriad of other topics.

A Google algorithm update?

Analytics platforms such as Algoroo and Rank Ranger are reporting some changes in visibility and rankings. Though analysis is ongoing, there is some suspicion that as aggressive link-building sites have been affected, the changes have come from a Penguin 4.0-related algorithm update.

chart

Further study is required but for those who may be sailing close to the wind in terms of what Google considers best practice, the time is right to take a look at your SEO strategy – are you avoiding risk and maximising opportunities?

Google repeatedly warns that so-called ‘black hat’ SEO tactics are a no-go – it’s time to get serious about building a scalable strategy that takes account of how SEO works in 2017, the potential penalties for pursuing shortcuts and just how smart search engines have become at spotting offenders.

That’s all for this week but stay tuned for more SEO (and PPC, content marketing, PR and social..) insight on the Blueclaw blog!

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