Seven Days in Search – SEO Digest – 27th March – 3rd April 2017

SEO is a fast-moving discipline at times, but even when there aren’t rumblings from Google and SERP-watchers about algorithm changes and penalties, there are always snippets of insight that highlight how the world of search is evolving on a weekly basis – hence this regular feature.

Last week’s Seven Days in Search roundup is here.

Here’s the Blueclaw roundup of the three top stories of the previous Seven Days in Search:

Fred – The site killer – well..if your content is thin…

The first industry report following the Fred Google algorithm update has been released showing what we all thought – sites with thin content were hit the worst.

Sistrix released a report early last week that showed their analysis of 300 website domains on Google Germany, Spain, the United Kingdom and the United States, all of which lost Google search results visibility after March 13, 2017.

Many of the sites hit had lost between 50% and 90% search visibility. The below charts are highlighted from their report which shows freewarefiles.com’s ranking distribution.

freewarefiles.com Ranking Distribution

You can see clearly the effect that Fred had on the site with a lot of their rankings falling off in dramatic fashion. You can read the report in full here.

Most of the learnings from the report seem to be based around making sure you have quality content and limiting the number of advertisements and call to action you have above the fold.

2016 State of Search report: Paid search dominates, but social ads are catching up

SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.

Staying on the trend of new reports, the state of search report for 2016 has been released. The most surprising change from 2015 was the growth of social media advertising. It was up nearly 20% from last year with agencies and consultant investing heavily in the channel.

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Breaking the data down further, we looked at how B2B compared to B2C on social. As you can see below, B2B invested heavily on LinkedIn and Twitter whereas B2C focused on is influencer marketing, with the biggest growth being Instagram.

B2C marketers are buying ads on Instragram, compared to of 25 percent of B2B marketers.

The data also highlights the fall of more traditional forms of marketing. Email marketing saw an average decline of 5% during 2016 with the majority user, marketers & clients looking to invest their capital in different channels.

The report is useful for all professional within digital marketing. It allows anyone to compare their strategy to industry standards. It can help structure your marketing for the rest of 2017 and maybe open up some channels you had never previously considered.

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