Seven Days in Search – SEO Digest – 3rd– 10th April 2017

SEO is a fast-moving discipline at times, but even when there aren’t rumblings from Google and SERP-watchers about algorithm changes and penalties, there are always snippets of insight that highlight how the world of search is evolving on a weekly basis – hence this regular feature.

 Last week’s Seven Days in Search roundup is here.

Here’s the Blueclaw roundup of the three top stories of the previous Seven Days in Search:

Google Expands Fact-Checking Effort To All Searches Worldwide

Ever wondered if an online accusation is true or not? Google have expanded their services for fact-checking articles, enabling researchers and decision-makers to obtain the right answers and validate the information they are seeking.

Last October, the world’s leading search engine instigated assistance to emphasise fact-checking articles within Google News in the US and the UK. This advancement will now see those articles receive exclusive presentation as part of all-purpose Google searches worldwide.

Below is an example of how the process works. A regular web search has been carried out on the claim that Trump has opened US national parks for coal mining. Information from fact-check courses from sites such as PolitiFact or in this case Snopes will prominently appear on the page.

Snopes have interpreted this allegation to be a mixture of true and false and Google present a link to those sites’ fact checks, together with a snippet of additional information about the claim and, of course, whether this organisation rated it as true or false (or somewhere in the middle).

Despite the expansion, this information won’t be accessible for every search result, and there may be search result pages where different publishers checked the same assertion and reached different conclusions

Siri is Google’s nearest mobile search competitor [Report]

A survey from Fivesight research revealed that Siri had a larger slice of the mobile search pie than Bing or Yahoo. Second, only to the gargantuan force of Google, Siri was named more frequently as their “primary search engine” than Bing or Yahoo which was based on a study of 800 US adults split more or less equally between iOS and Android users.

The findings demonstrate that Apple’s voice recognition technology assistant is starting to challenge the traditional and often preferred method of traditional “query in a box” results.

It should be noted however that the responses about this perceived useful personal assistant reflect self-reported data and many not line up one-to-one with behaviour

Ask.com exposing real-time user queries to the public

By leaving its server status Apache page open to the public, personal search data carried out on Ask.com was exposed to the World Wide Web. Consequently, any enquiries or user actions performed on that server were divulged to the public.

Ambiguity surrounded how long the page had been unguarded, but there is a likelihood that the disclosure of private information could have been up to three days ago as this was the last time the server was restarted. It is, therefore, feasible that on that reboot, the server status page was accidentally left unbolted and in the public eye.

The graphic of the seeped log demonstrates the exposure of user queries (Rolex Submariner watch, a purple leaf sand cherry hedge and more), along with many searches are carried out, in real time.

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