Seven Days in Search – SEO Digest – 10th–17th April 2017

SEO is a fast-moving discipline at times, but even when there aren’t rumblings from Google and SERP-watchers about algorithm changes and penalties, there are always snippets of insight that highlight how the world of search is evolving on a weekly basis – hence this regular feature.

Last week’s Seven Days in Search roundup is here.

Here’s the Blueclaw roundup of the three top stories of the previous Seven Days in Search:

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

A fleeting blog post suggests that beneficial changes are being integrated to assist advertisers examine Quality Scores in their accounts.

Reporting in the AdWords interface at present leaves only the current Quality Score is available and coarse information is contained in individual pop-ups which makes analysis unreliable and unmanageable

In this blog post shared by Anver Pinchover, a range of new columns related to Quality Score metrics were described and hinted at the future of updates within the AdWords UI field.

The image highlights seven new data points for analysis and represent a major transformation in the level of data Google provides and would make scrutinising Quality Score trends a seamless and realistic operation.

Is Google really keeping fake listings off Google Maps?

Are we being misled when it comes to Google’s claims that less than 0.5% of local searches lead to the discovery of a fake location? Columnist and local search expert Joy Hawkins decided to delve deeper into a report published by the search engine giant which highlighted the proximity to the searcher as the #1 ranking factor for local search.

This significant algorithm update acts as a catalyst for companies to create fake listings, since they need more “locations” in order to monopolize the search results and maximize exposure.

40.3 percent of the listings were in industries that are on-call, like plumbers, locksmiths and electricians and a large part of the listings that got suspended were in India and the United States (74 percent of all the listings observed in this study).

Google’s declaration is somewhat deceiving as they assert they have minimised and halted 85 per cent of bogus listings before they made live. However, they are only referring to listings that Google’s algorithm actually caught, and in those cases, only 15 percent of the listings were live on Google Maps before getting suspended.

To summarise, there are still major issues that need rectifying, but Google’s algorithms are gathering intelligence and becoming wise to catching spam.

Going global: Common sense considerations too commonly ignored

If you restrict your advertising purely within the jurisdiction of the United States, you are potentially missing out on a profusion of customers. However, jumping outside of the borders and entering the international PCC market should be met with great caution according to Brendan McGonigle – Director of US Business Development for Yandex.

The global internet audience is almost 3.7 billion, but while there are over 200 countries to consider, all markets certainly aren’t created on equal ground. InternetWorldStats’ recent data ranks the top 10 markets by size as follows:

Even if a market has a high number of users, the key is to determine if it is a good match for your growth. In addition to common sense, there is an array of apparatus that can be used to identify current demand and interests by segmenting search behaviour by country.

 

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