Seven Days in Search – SEO Digest – 1st–7th May 2017

SEO is a fast-moving discipline at times, but even when there aren’t rumblings from Google and SERP-watchers about algorithm changes and penalties, there are always snippets of insight that highlight how the world of search is evolving on a weekly basis – hence this regular feature.

Last week’s Seven Days in Search roundup is here.

Here’s the Blueclaw roundup of the three top stories of the previous Seven Days in Search

Google Will Add “not secure warnings” to your HTTP Site as of October

On the 4th May Google has announced that they will encourage webmasters and site owners to switch to HTTPS from HTTP. This encouragement comes in the form of a warning for any user trying to enter your site informing them that the site is not secure.

Google official statement read: “in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

You can see the full timeline launch below.

New Google Test Shows Hotel Reviews Grouped By Traveller Type & Categories

Google have unearthed a new way of showcasing local reviews for hotels by categorising and condensing reviews by traveller type and class of service. Categories are rooms, location, service & facilities and traveller types – the latter broken down by couples, families, solo and business travellers.

These subtle changes include Google shows you the top reviews in each category as well as highlighted in the screen shot below.

 

Bing now sharing backstory of its home page photo & gallery of past pictures

Bing is providing extras to its home page, now presenting a back-narrative for the image of the day and an arcade of past featured pictures.

In addition to a summary of the picture, Bing is also including a map pinpointing where the picture was taken and the option to like, download and share the image.

Since its introduction, users also have the option to like the picture, download it to use as their wallpaper or and share it on Facebook, Twitter or Skype. Users can also browse

The “Recent Homepage Images” section that links to a full repertoire of Bing’s past home page pictures. These can be searched for under a number of filters, including category, tags, colours and holidays.

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