Top 5 Free SEO tools for Summer 2017

Top 5 Free SEO Tools

School may be out for Summer, but Google certainly isn’t. To help you stay ahead of the competition here are our TOP 5 FREE SEO tools that will make all the difference to your business.

In no particular order…

Google Analytics

One of the most important, if not the most important tool you need to monitor all online aspects of your business.

Google Analytics (GA) allows you to set up and monitor demographic data on who visits your website, from what location and from what device.

It also allows you to monitor E-commerce data, so you’re able to see which products are the most popular, at what point in the sales funnel customers drop off and which sources are the best drivers of sales and revenue – for example Organic Traffic under the keyword, “Wooden Tables”.

Of course, GA is not just limited to those two data sets that benefit online retailers the most: content publishers and affiliates can make great use of site behaviour and event tracking to understand which articles and category pages are the most popular (to create more of the same content that works) and how many external link clicks you generate to other, typically larger sites.

From a PR perspective, GA is also great for finding new sources of coverage and referring links. That press release you sent out a week ago and couldn’t find any pickup for, may actually have resulted in over 10 new backlinks, 50,000 sessions and 50 new sign ups.

Without GA you’re really just batting while blindfolded.

SEO Quake

The tidy little extension for Chrome that packs a mighty SEO punch, SEO Quake caters for both technical and off site specialists providing information on any desired domains age, URL backlink profile and the correct use of onsite schema such as title length, meta description length, headings and keyword density.

The extension pulls in data from Alexa, Facebook, SEMrush, LinkedIn and Web Archive among others.

Give it a try, it’s great!

Screaming Frog SEO spider tool

One for the more technical SEO, Screaming Frog’s SEO spider tool allows you to crawl up to 500 URLs for duplicate pages, redirect errors, broken links, 404 pages, meta robots and directives.

The free version also allows you to generate XML sitemaps to upload to Google Search Console to aid with site search visibility and crawling.

Link Klipper

Quite a niche one here, but Link Klipper is a fantastic extension in Chrome that allows you to download all links on a given web page, without having to manually copy and paste each one.

Images or text links, the tool works all the same and is a great time saver.

GT Metrix and Google Developer

One of the biggest contributing factors of bounce rates and subsequent loss of revenue are slow loading pages.

With Google going on record saying that going forward, the slower your site loads on mobile, the lower it will appear in the SERP’s, you really can’t afford to have a slow loading site.

GT Metrix is a great free tool that analyses your sites page speed and gives you a score and a number of recommendations to work towards.

Combine the data with throttling in Google Developer and you can explore through great in-depth visualisations what objects and content are slowing your site down and how users will experience your site on Wi-Fi, good 3G, regular 3G, 4G and more.

Throttling Speed

As an extra tip, you can also bulk check site and page speed through PageSpeed Insights in GA for an another opinion on your sites load speed and recommendations.

Wrapping it up

Hopefully you found this list useful, but if you are wondering where the big names like Majestic, Moz, SEMrush and co are, don’t worry – they all take pride of place in our TOP 5 PAID SEO tools, coming soon.

Stay tuned for that.

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