Online PR and Media Relations Specialist

Blueclaw works with ambitious SMEs, enterprise level ecommerce operations, blue-chips and FTSE 250 listed companies. Our expertise spans several sectors, including travel, ecommerce, igaming, property and finance.

Department:

Other

Position:

Full-time

Location:

Leeds

The Role:

Based in Leeds City Centre in waterside offices, you’ll join a strong and passionate team who are experts in SEO and content marketing.

On a daily basis you’ll be involved in innovative content marketing campaigns for a range of clients, outreaching creative content to journalists, influencers and bloggers across the globe, and playing a key part in devising new ideas for campaigns.

We are looking for someone with a passion for PR and media relations who is not afraid to get on the phone. Ideally having a background in journalism, you will have a track record of securing links and coverage in high tier national and international publications and media outlets. Knowledge of emerging web trends and a sound understanding of digital marketing is also important.

Main duties:

Undertake national and international media relations activity to promote online content.
Participate in the ideation of campaigns, thinking carefully about hooks, niches and angles.
Source viable outlets to feature created content, including written and visual assets.
Pitch article ideas to journalists and key contacts via the telephone and email at a large variety of online media outlets and both national and international publications.
Create and foster relationships with journalists and become a trusted source of quality content.