The Role
Online PR and Media Relations Specialist
Blueclaw, an award-winning digital marketing agency, is seeking an Online PR and Media Relations Specialist to join its expanding team in the heart of Leeds.
Blueclaw works with ambitious SMEs, enterprise level ecommerce operations, blue-chips and FTSE 250 listed companies. Our expertise spans several sectors, including travel, ecommerce, igaming, property and finance.
Based in Leeds City Centre in waterside offices, you’ll join a strong and passionate team who are experts in SEO and content marketing.
On a daily basis you’ll be involved in innovative content marketing campaigns for a range of clients, outreaching creative content to journalists, influencers and bloggers across the globe, and playing a key part in devising new ideas for campaigns.
We are looking for someone with a passion for PR and media relations who is not afraid to get on the phone. Ideally having a background in journalism, you will have a track record of securing links and coverage in high tier national and international publications and media outlets. Knowledge of emerging web trends and a sound understanding of digital marketing is also important.
Main duties:
- Undertake national and international media relations activity to promote online content.
- Participate in the ideation of campaigns, thinking carefully about hooks, niches and angles.
- Source viable outlets to feature created content, including written and visual assets.
- Pitch article ideas to journalists and key contacts via the telephone and email at a large variety of online media outlets and both national and international publications.
- Create and foster relationships with journalists and become a trusted source of quality content.
Required Skills
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Excellent written and verbal communication skills.
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Strong attention to detail.
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Great telephone manner.
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Ability to work to tight deadlines and track time efficiently.
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Awareness of digital marketing.
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Creativity and enthusiasm.
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Understanding and experience with media relations tools such as Gorkana.
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Proficient in MS Office.
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Self-motivated but agile and able to work well within a team.
Beneficial Skills
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Journalism qualification or English degree.
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Knowledge of SEO.
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Experience in PR or Journalism work
Additional Information
We offer a competitive package and excellent benefits such as free healthcare, free cinema tickets, Friday drinks and snacks, a company pension, discounted gym membership, free fruit, birthday duvet day and access to the company profit sharing scheme.
If you are interested in this position and would like to join the Blueclaw team, then please send your CV and covering letter to us using the form below, or call 0113 234 3300.
