Free Super Tips – 1000+ First Page Rankings!

1. Summary

Free Super Tips are the UK's true super affiliate - a betting news and tips site with enormous customer engagement and brand momentum with over 1000 top ten rankings for key search terms.

Free Super Tips is the home of free sports betting tips for football as well as a range of other fan favourite sports, partnering with major betting and
gaming operators such as Sky Bet, Bet 365, Coral and many more.

2. Brief

The brand’s commitment to resourcing punters with the best possible tips, stats and betting opportunities has seen it reach, site traffic in the millions - but it has taken an integrated approach to SEO, social and customer engagement to get there. Blueclaw are proud to have worked for several years on FST's on-site and off-site SEO strategy.

3. Strategy

Technical SEO, off-site SEO, PR and compelling content marketing to unlock coverage is required to be an industry-leader in this ultra-competitive
industry - and the Blueclaw team delivers across these key areas.

Free Super Tips follow a segmented strategy to attract traffic from different types of customers – whether it be avid gamers looking for ongoing insight, sports fans who want to make the games more exciting and engage in banter with other fans or those who want a single match day tip for a specific game.
The Blueclaw strategy is designed around having SEO-friendly, mobile-friendly content suitable for these multiple audiences.

Deliverables include -

  • On-site SEO and content consultancy - a focus on tactical content such as tips and match day predictions in articles that show depth, expertise and are loved by search engines
  • Mobile optimsation and UX
  • Content marketing -  From ideation and design to development, the Blueclaw team delivers strategic, brand-boosting pieces like the Match Day Calculator -
  • Digital PR and link earning, using content marketing to unlock media relationships and inbound links



4. Results

  • 1,026 page one rankings
  • Number of sessions has increased by 243.33%
  • Pages per session are up 182.43%
  • Average session duration is up 90.74%
  • The Match Day Calculator content marketing asset has received top PR coverage from the likes of Yahoo Sport, Daily Star, Daily Cannon, 90mins and more.