Just Fly Business – First Class Paid Search Management

1. Summary

Premium flight specialists like Just Fly Business have to make sure that they’re attracting the right traffic, at a scalable cost-per-customer-acquisition. With Blueclaw, they do.

2. Brief

With a 99% satisfaction rating, Just Fly Business excel at delighting customers – with Blueclaw’s PPC service, they’re great at attracting them too.

Just Fly Business are the global specialists in business class flights and truly luxurious holidays.

They required a new approach to increase ROI from pay per click advertising - and our team was ready for the challenge.

3. Strategy

While the company provides premium travel experiences at impressive prices, their target audience consists of travellers who are looking for something different to the standard flying experience.

Using all aspects of Google AdWords targeting, including intelligent extensions, our PPC team applies expert knowledge of the travel industry with a complete understanding of Just Fly’s ideal customers to continuously improve results.

4. Results

This hands-on approach means Just Fly Business only attract clicks from potential customers – not bargain-hunters who will click and leave.

Just Fly Business has experienced continuously improving quality and quantity of web traffic from PPC with a click increase of 174%, a CPA reduction of 32% and a 162% increase in inbound enquiries.