Content Marketing is, quite simply, the creation of engaging content in order to attract new customers online. The internet is a noisy space, with brands bustling for recognition left, right and centre, and for the past ten years we have been right in the midst of it.

Content marketing can take many forms, such as viral videos, data-driven web applications, engaging infographics or interactive maps. Whatever we decide on, we ensure our content approach is well-researched, has buy-in and is evidenced based to not only maximise success but to represent the client’s brand in a manner in which they are happy with.

Our multi-disciplinary team encompasses a wide range of skills; from seasoned front and back-end developers, creative digital designers, outreach specialists, SEOs and well-connected online PR practitioners. We spend our days, and a lot of our evenings too, dissecting the web for relevant and compelling content that will inspire useful and meaningful campaigns for our clients.

We thoroughly believe that successful content marketing initiatives combine the best aspects of creative and strategy in order to achieve recognised SEO and cross-channel goals. Through this proven technique, we consistently earn high-authority backlinks, citations and social shares as well as nurturing positive brand perception, reinforcing key messages and driving traffic and conversions.

Content Marketing
Process

1. Audience Analysis

The first step to creating great content is audience analysis. Our approach is focused on understanding the tastes and behaviours of the target audience so that we can tailor the right content to the right site for the client.

2. Shareable and Unique Content

Using the data collected via audience analysis, our creative design team get to work producing beautiful content that people want to share. With a portfolio that includes infographics, data visualisations, hub sites, whitepapers, blog articles, graphics and video, our content creation is among the best in the industry.

3. Outreach

Our content earns high value links! This involves an outreach strategy of utilising relationships with influential and authoritative websites, influencers, magazines, newspapers, blogs and social media users to help promote the content and earn top tier links.