Content marketing engages customers, fuels SEO and amplifies your brand

PR & SocialPaid Social AdvertisingInfluencer MarketingSEO Copywriting


The-Content-Marketing-Planner-TemplateDepending on your approach, your content marketing is one of two things:

– Irrelevant filler that pigeonholes your brand as having little to say, or…

– The captivating substance that unlocks coverage and builds visibility, SEO value and customer engagement.

To avoid joining the content marketing landfill takes real commitment and creativity.

That’s why our talented team draw on a variety of disciplines; from creative storytellers, designers and data specialists to seasoned front and back-end developer, SEOs and well-connected online PR practitioners.

We spend our days (and a lot of our evenings too) creating content that amplifies your brand while driving traffic and conversions.

 

To see examples of our content marketing work, click here.

 

We have earned high referral traffic, top PR Coverage and high authority links on the following publications:

examples brands of earned links and pr coverage

In an ocean of opinion and fodder, data-driven content marketing is magnetic

We’re all surrounded by arid…empty…content marketing.

Though many marketers have high hopes for their content marketing and wider brand awareness strategy, me-too content will generate limited results.

Data-driven content marketing resonates, engages and involves – particularly in this era of ‘fake news’ and marketing fluff.

The best content has a reason for existing and multiple hooks to fascinate audiences and give journalists something to explore.

Whatever your industry, you can tell stories that your ideal customers want to hear. Together, we can make it happen.

 

Winning coverage with content marketing

To increase brand visibility and unlock top tier links that support your SEO strategy, your content marketing must accomplish a few things. It needs to…

…help your ideal customers in their working or personal lives

…entertain and/or provide insight

…be easily consumed, shareable and unambiguously valuable

Unfortunately. the majority of content marketing is a bleak wasteland…and the volume of it is increasing. Every. Single. Day.

The antidote is uniquely powerful content that reveals something new and provides a variety of avenues for exploration and engagement.

Content marketing based on original data, research, perspectives that are unique to you and your authority in your industry as well as critical insights that are legitimately newsworthy will see you stand out from and outpace your competition.

An outside-in approach is required, lining up a total understanding of your potential customers and the media, competitor and search landscape to craft unmissable content that earns its place in any publication, blog or social feed.

 

Our Services

Our content marketers, designers, writers and creatives work together to create content marketing assets that insist on the attention of your customers, influencers in your industry and the media.

Our data-driven content marketing services include:

– Creative campaign-focused microsites

– Blogging, data journalism and editorial

– Dynamic infographics

– Animated video and voiceover

– A fully managed press release service

– Research, analysis, ideation and story creation

Our integrated approach means that your content strategy works hand in hand with your SEO and PR priorities to drive profitable web traffic.

 

Also see our free search marketing learning guides, white-papers and tools.