We have worked with many eCommerce retailers from ambitious startups to established high street brands in practically every sector over the last decade, helping them to secure visibility for ‘longtail’ search queries around their products, as well as driving traffic to valuable primary keywords focused around key categories.
Key to these results is our understanding of how to tackle the architecture of large, complex sites and communicate this in the clearest possible way to search engines without sacrificing usability and design considerations.
We have extensive experience with an array of eCommerce platforms, such as Magento, and server configurations, ensuring that we know precisely which methods and tools we can employ to improve visibility for the site.
Our bespoke on-site audit process is a great starting point for any eCommerce site, and provides a comprehensive overview of potential issues, including but not limited to the following:
Index & Crawl Analysis
eCommerce sites can be complex beasts,. We will examine how search engines are crawling the site and look to optimise this process.
Architecture & Hierarchy
With potentially millions of pages, eCommerce sites benefit more than any other from this process of streamlining and optimising, using techniques such as URL parameter handling, meta robots rules and layered navigation techniques.
A full audit of page titles, headers, meta information, structured data and canonical tags.
Ensure that your store is best, most valuable products and categories are not fenced off by less desirable pages.
Technical Content Audit
With a focus on quality, unique content we will ensure that the site does not feature the duplicated or thin copy that many eCommerce sites rely on.
Sites running Magento and similar platforms can be resource heavy; this step will ensure that the page load speed and general site performance is as smooth as possible.