Reach new customers with influencer marketing – whatever your industry!

Content MarketingPR & SocialSEO CopywritingPaid Social Advertising


Influencer marketing helps you get closer to customers by building relationships with the bloggers, vloggers, instagrammers, journalists, commentators, networks and micro-celebrities that they already trust, follow, listen to and learn from.

By linking your brand with influencers, there are real opportunities – though finding the right fit of influencer and earning the right endorsements can be a delicate operation.

Blueclaw creates and manages innovative influencer marketing strategies to take your story further.

 

What is an Influencer?

Put simply, an influencer is someone who has an influence on an audience’s behaviour. This could be a celebrity, TV personality, a journalist or, increasingly, a blogger or social superstar who has attracted a valuable online following.

Critically, they have a reputation within their industry or niche and are highly recognisable among an important segment of customers.

In many ecommerce sectors, influencers are vital allies – particularly when the decision to buy is a personal (and pricy) one.

Whether they realise it or not, customers are taking on the advice of influencers all the time – and applying your brand to these trusted relationships can deliver significant rewards in terms of brand visibility, traffic, shares and SEO-friendly links to your site from on-topic domains.

 

Right fit of influencer

Of course, there are hundreds of bloggers and influencers out there, and so finding the right fit of influencer for your brand, product and industry can be a challenge.

Just because someone appears to have a high number of followers, it doesn’t automatically make them worth building a relationship with. We have an enormous range of influencer and media connections across a wide range of industries – so we can give you a head start in finding the influencers that will have the greatest impact on your digital strategy and financial performance.

Beyond our established network, our social & PR team constantly add to our database of potential influencers, creating new relationships and finding new ways to engage and intelligently incentivise influencers to further the business goals of our clients.

Want to learn more about how influencer marketing can take your brand further and support your content, social, SEO and PR strategy? Just get in touch.

 

Also see our free search marketing learning guides, white-papers and tools.