SEO has become a well-established (though ever-changing) part of the e-commerce marketing mix but for some, those three little letters stir up dread;
Hype, jargon and underwhelming results have defined many retail SEO programmes.
To establish an SEO strategy that truly delivers it’s vital to focus on the customer and come to terms with what SEO means in 2018 for eCommerce.
This guide is the necessary plain-speaking introduction (or re-introduction) for ambitious marketers who want to grow their online visibility and sales.
We hope you enjoy it!