- Improve Your Budgeting and Bidding Strategy -
AdWords budget and CPC bid optimization is not necessarily about spending more money on ad clicks- it’s about spending more strategically. Your budget and maximum CPC bids are tools to help you keep control over your costs while you work to get the most profit from your paid ads.
It is very important to use historical performance data to determine where your advertising spend will make the most impact. By doing so, you can experiment and analyse how to divide your budgets to help you achieve all of your online marketing goals.
Google has recently launched a new optimisation feature – the AdWords Automate button to help companies capture more profitable Christmas sales. The automate button is currently only available in the US and selected UK agencies such as Blueclaw, who have been white listed to test this strategy.
AdWords Automate is a fantastic tool as it allows advertisers create rules for AdWords budgets, campaigns, ad groups, keywords and ads depending on their performance and the conditions that you choose. These rules can help you manage your bids, budgets and ad status at the ad, ad group, keyword or campaign level.
This tool now makes the process of testing different CPC bids, keyword match types or ad rankings conveniently automated and you can also automatically raise or lower campaign budgets or pause and reactivate ad groups or ad copies.
Once the rules are set up, AdWords Automate users can rely on the system to apply multiple optimisation strategies automatically and gain more control over their conversion tests and results. Importantly, it also means you have extra time to optimise other parts of your Adwords campaigns.
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Great post Eleni. Its a bit like the Bid Rules that can be set in Omniture. I find this very useful and believe that Adwords Automation will be too. Its especially good when you manage multiple accounts and can set bids like “if a kw gets over 50 clicks and gets 0 sales then reduce CPC by 20%
Cheers
Very informative tips. Adwords may help us a lot specially for your advertising needs. It is really life changing when we hit the right target for our business, we may think it is not fully achieving the goals we set but it is, really it is. Making your advertisement more attractive and more productive and highlighted is more likely gathers the input we want to. Like what I did I have a lot of ideas gather and apply to it. It is a comforting for us to see progress when the idea we acquire is effective. We really believed in the sayings “Two heads is better than one” so I apply all the necessary concepts to make my advertising more grateful and effective. Follow this link to have free ppc tools.
http://bit.ly/ppctools
Thank You,
Ronnie