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Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.
In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to
SMX Advanced London will take place in Grand Connaught Rooms, Covent Garden from 15-17 May 2010. Here is your chance to network with the industry experts and exchange ideas with experienced internet marketers.
The brainchild of Danny Sullivan from Search Engine Land, this year’s SMX Advanced will be hosted by Chris Sherman, author of Google Power: Unleash the Full Power of Google.
Register at a super early bird price of £690 before February 28th for full 2 day access, using BLUECLAW010 at checkout for an automatic 15% discount.
Yesterday, Jimmy Wales tweeted that Google was donating $2 million to the Wikimedia Foundation. The question that then popped up in everyone’s minds is, Why Google would support Wikipedia when they came out with their own (almost) direct competitor, Knol.
Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.
This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward - don’t try to deceive search engines.
In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.
Today Matt Cutts announced a new way to track changes on a website even if it doesn’t have a feed. This fills a gap in what I have always thought to be lacking with static websites, as even the most complex of websites can be built on a blogging platform like Wordpress. Since most people check their feeds daily, it will be handy to be able to track website changes all in one place.
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