Or Why domain names are important.

Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.

Some other ranking factors to think about for your domain are:

• Age of domain - the older the better as it will naturally become a more authoritative site.
• Great content on site
• What anchor text links you get to your site - this counts for far more than using keywords in your domain name.
• And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.