Click through rate and quality score improvement is really all about optimising your ad copies and making them more relevant to potential buyers. Editorial optimisation should mainly focus on designing highly relevant and targeted advertising to help drive qualified traffic to your site.

1. Keyword Insertion {KeyWord:………….}
Once you have created tightly themed ad groups, use the keyword insertion tool in your ad copies to make your message more relevant. When a user sees an ad with the same term they searched for, they’ll be more likely to click the ad.

2. Inter-capitalize your ad texts
A lot of advertisers neglect this aspect in they campaigns but appropriate capitalization in an ad always improves its appearance, makes it look more professional and most importantly it attracts more hits.