Archive for July, 2010

Convert Visitors into Buyers with Broad Match Modifier

Published: July 8th, 2010

The new Adwords Feature, Broad Match Modifier, allows you to create search queries which have a greater reach than phrase match but still allows you more control than broad match. Using modified broad match keywords can help improve your CTRs, attract more productive clicks and conversions at a positive ROI.

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Blueclaw achieves new Google AdWords Certified Partner Status

Published: July 6th, 2010

Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program.

We are pleased to announce today that we have attained Google AdWords Certified Partner Status in the newly launched Google AdWords Certification program.

The new company qualification involves more rigorous certification exams to test Google AdWords optimization ability, practical application of knowledge and best practices with both fundamental and advanced-level exams to “highlight competency in search, display, reporting and analysis”.

Please do not hesitate to get in touch if you would like to discuss your Google AdWords campaign.

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