A good guide to getting your content on Google News by Rob Kerry (@robkerry). It’s a great way to make the first page of Google for a very competitive keyword, even if it is only in the short term. In the long term, you benefit from indexed content and hopefully ranking for long tail keywords. Rob also suggests that instead of panicking about Personalised Search and how that is going to affect SEO, think instead that if you get a high CTR from your Google News item that your webpage will be counted favourably towards each visitor’s “personalised” search result. Also try to take advantage of your visitors through strong Conversion Optimisation.

1 - You need a unique URL. Wordpress is recommended as it takes all the legwork out of making sure each and every URL is unique.

2 - There has to be at least 3 numbers in your unique URL. These can no way resemble a date.

3 - Suggested permalink structure: /%postname%-001%post_id%.html

4 - All your posts should have an image. The image size should be standardised, e.g. 330 x 250. Always make the alt tag the same as your post title.

5 - You should have multiple authors (at least three) and also writer profile pages. It doesn’t matter if the names are fake as long as you regularly rotate the different writers in your posts.

6 - Make sure you have at least one post per day for seven days straight from multiple authors before you consider submission to Google News.

7 - All your posts need to be unique.

Google News can play a vital role in search engine results pages and statistics have shown that especially in Blended Search Results (where organic results are mixed with News, Video, Products Results), news results have a high CTR. Follow our SMX Advanced London tweets @blueclaw

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Content, Google, Keywords, Search Engine Optimisation