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Optimisation Tips to Help Get You Started

In the current economic climate cutting down any costs is pivotal if you are to succeed. SEO is fast becoming first protocol for business and rightly so as more and more business have switched to being online rather than the old bricks and mortar. Sadly it is no good being online if you are not getting the right amount of traffic to your site and this is where SEO comes in. As SEOs we get paid to get your site listed. However we know all too well that a lot of businesses now do not have the money to spend on SEO especially if you are a small or start-up business. The following therefore are some techniques you can look to implement which can help you get some good SERPs

Common SEO Mistakes To Look Out For

It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:

The Importance in Thinking About Your Keywords

I read recently on SEO Chat the importance of choosing the correct keywords and the keywords that will convert. Nothing could be truer. Working in SEO time and time again I hear from people that they want to appear top in Google for phrases that ultimately will not generate them the conversions that they so desperately seek. SEO Chat notes that one word keywords are pretty pointless and costly. Even if you do get to first place in Google it does not necessarily get you the conversions.

Link Baiting: Helping Your SEO Efforts

The way we use the internet is changing drastically. We are very much in amongst the social networking boom and for businesses it would be stupid not to take advantage of it. One of the most effective ways to do this is through link baiting.

Link baiting is a relatively new phenomenon in the Search Engine Optimisation industry and is a way in which to generate natural links to your site. This is accomplished by creating something that will naturally attract back-links for your site by getting people to discuss it online. People will discuss it on forums, blog about it and post it on social bookmarking sites such as del.icio.us.

PPC: The only means of making sales?

Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.

Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.