The Google Network is the largest advertising network available online, reaching over 86% of Internet users worldwide. Google offers a variety of sponsored placements suited to advertisers marketing goals to ensure that they effectively reach their desired audience and achieve an attractive ROI. Display advertisements are placed against related content and audiences across thousands of sites, allowing advertisers to reach consumers at every stage of the purchase funnel.

Online advertising is all about measuring results and monitoring your cost - that’s why it is so important for advertisers to focus on tracking and accountability. By tracking the actions people take on your website after clicking your ad, you can determine the answer to the fundamental question: Is my ad campaign helping me make a profit? Online tracking software such as Google Analytics allows you to identify the top converting portions of your PPC campaigns and effectively cut campaign waste that’s negatively affecting your performance and CTR. This gives you the opportunity to make informative decisions when it comes to your ROI.
But, what about tracking offline conversions such as phone calls? How would you efficiently capture the offline impact of your online presence? After all, this could also be a large part of your campaigns spend. Call Tracking Software is the answer!

Last week we talked about the benefits of using Google Remarketing in display-based campaigns and discussed the ease of use, customisation opportunities, and overall flexibility provided by this targeting tool. Today I would like to talk about how to create effective remarketing lists and share a few ideas on what sort of visitors you should consider for remarketing.