Published: April 28th, 2010
1) You might be getting less visitors than you think. After 30 minutes, your visit counts as a new one. E.g. You browse on a site, walk away from the PC then come back two hours later.When you click on a new page or reload the current page, your visit counts as a new one.
2) You might be getting more visitors than you think. A proportion of visitors will block third party cookies (this is what GA uses to ‘tag’ you as a unique visitor) or disable Javascript to load on any site. These visitors will not be counted on GA.
Published: April 21st, 2010
Recently, here at Blueclaw we have been discussing and researching the use of old domains and their effectiveness in SEO. Some great ranking successes we have had with clients were through refreshing content on aged domains. There are now lots of sites that “auction” old domain names or let you make a bid on soon-to-be-expired domain name.
If you are going to buy an old domain, here are four points to consider:
- Domain Age. Generally the older the domain, the most “trusted” it is by Google
- Page Rank. It is possible to “inherit” Page Rank from a website, but first do a complete check on its history, using the points below.
Published: March 31st, 2010
Or Why domain names are important.
Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.
Some other ranking factors to think about for your domain are:
- Age of domain - the older the better as it will naturally become a more authoritative site.
- Great content on site
- What anchor text links you get to your site - this counts for far more than using keywords in your domain name.
- And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.
Published: March 23rd, 2010
First, we’ll start with the basics. What is bounce rate? Contrary to what many (myself included) believed, it is not only the amount of time someone spends on a website (e.g. you click on a website and immediately click off after 2 seconds) it is also the number of pages you click after the viewing the landing page (e.g. you click to another page after viewing the landing page).
So the two are quite closely related - for example if you spend 3 minutes reading the landing page you just clicked on, then decide to pick up the phone and ring the company, your visit will count as a bounce. But it is not such a bad bounce because you have unwittingly converted a visitor through a well optimised landing page.
Published: March 16th, 2010
As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.
The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.
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