It sounds like a good idea - Bing will donate 5p for every 10 qualifying searches to Sport Relief, but isn’t donating money supposed to be easy? Instead of a straightforward process of raising money every time you use Bing to search, Microsoft has disregarded the 64% of users who are browsing the Internet using Firefox, Chrome, Safari and Opera. To participate in this scheme, you must use Internet Explorer, download their “Giving Counter” and then rack up the searches using Bing. It makes the whole affair very much tied in with Microsoft and brings to mind the recent news about offering browser choices.
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Breadcrumbs vs Sitelinks
Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.
In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to
Grab a discounted ticket to SMX London 2010
SMX Advanced London will take place in Grand Connaught Rooms, Covent Garden from 15-17 May 2010. Here is your chance to network with the industry experts and exchange ideas with experienced internet marketers.
The brainchild of Danny Sullivan from Search Engine Land, this year’s SMX Advanced will be hosted by Chris Sherman, author of Google Power: Unleash the Full Power of Google.
Register at a super early bird price of £690 before February 28th for full 2 day access, using BLUECLAW010 at checkout for an automatic 15% discount.
The Google and Wikipedia Link
Yesterday, Jimmy Wales tweeted that Google was donating $2 million to the Wikimedia Foundation. The question that then popped up in everyone’s minds is, Why Google would support Wikipedia when they came out with their own (almost) direct competitor, Knol.
SEO penalties for Duplicate Content
Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.
This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward - don’t try to deceive search engines.
In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.
