Bing and Yahoo to merge

Bing and Yahoo are to announce a merger deal today, which will see Bing used to power Yahoo searches in the future. The deal has been discussed for some time as a new strategy to overtake Google, which presently holds a 63% share of worldwide searches.

The deal should see Yahoo as a new platform to deliver on Microsoft’s new search technology, such as delivering highly-targeted ads, following its currently unsuccessful launch of the Bing brand.

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Fergus Clawson
About the author Fergus Clawson Blueclaw founder Fergus formed the company in 2005. His main aim for the business is the further increase of online conversions for our clients and to continue to offer a range of cutting edge digital services. Continue reading »
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Bing, Google, Yahoo!

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