AdWords uses two different billing methods: Postpay and Prepay and the way you’re charged varies according to the billing method you’ve chosen. Once you’ve chosen a billing mechanism, either Prepay or Postpay, it is not possible to switch between the two within your AdWords account. The system will require you to set up a new Adwords account and and ask you to select a suitable billing option.
Advertising
New feature in Google AdWords
Google has recently announced a new feature in the US called Product Extensions. This is a new format for AdWords advertisements that includes a picture of the particular product, along with pricing information. This information is taken directly from the Google Merchant Centre (the new name for Google Base; the system that online retailers can use to submit product feeds to Google, which are then displayed in the Shopping Results section from a search query).
AdWords Basics- What is Quality Score and how is it used?
How does AdWords track performance?
AdWords uses a dynamic variable called ‘Quality Score’ that determines the keyword relevancy. A Quality Score is calculated every time your keyword matches a search query entered by the user. Quality Score measures your keyword’s click-through rate (CTR) on Google (number of times when the user responds to your Ad) and monitors the relevance of your ad text, keyword, and landing page; and several other relevance factors.
The Future of Search?
The dominating search engines of the present, with Google leading the charge, all base their rankings on keywords. In order to rise in the rankings of the top search engines businesses currently need to target and promote specific keywords. When a business’ niche is such that different keywords are relevant to the site the current keyword based search engines can force businesses and SEOs to make a decision at the start of an SEO campaign to target one keyword more aggressively than another other. There are only so many keywords that a home page can be optimised for before diluting the effect specific keywords are having. However, there may be a solution to this problem in the way search engines may look to develop in the future.
Google Introduces Behavioural Ads Targeting
Google has had an impact upon online advertisements with Google Adwords and Google Adsense but now they are taking it one step further. By introducing behavioural ads targeting, Google will be able to determine which ads are best suited to each person’s interests and then deliver ads that are more relevant and therefore more interesting for each individual surfer. Whilst many argue the theory behind behavioural ads targeting sounds clever, some view this latest development in online advertising with a hint of caution. It could be argued Google’s “interest-based advertising” (they refuse to use the term behavioural) will make adverts more interesting for the web surfer. But how do they gain this information? What does it mean for your privacy rights? And what does it mean for advertisiers?
Edward: You are so cool! I do not suppose Ive learn anythi...
Patrick: Some pretty useful tips there thanks. Ecommerce SE...
Glenn: Very interesting reading. It looks like the direct...