Conversions

Our Top Ten Tips For A Very Profitable Christmas

Published: October 20th, 2010

Christmas songs on the radio, festive decorations in the shops- every year it seems to get earlier. Analysis from Google’s Insights for Search however shows that the inflection point for Christmas- related searches begins between September and October. Is your website ready for Christmas?

Last year was another record for online sales over Christmas. Figures from the IMRG Capgemini e-Retail Sales Index showed that UK shoppers spent £5.46 billion online in December 2009 – an equivalent of £88.93 for every person in the UK – 17% up on December 2008. The peak week for online Christmas shopping was the second week in December. This year sales are projected to be even higher.

So what should be done to make sure that you take advantage of this? Here are a few ideas:

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Wanna Know How We Do It?

Published: October 4th, 2010

ecommerce developmentOver the years, we’ve had the oppurtunity to work with so many different clients in various industries: the public sector, fashion, travel, industrial, retail and a whole lotta others. We’ve experimented, researched, used and tested many different ecommerce platforms and solutions and optimized so many designs that it’s come to the point now where we know what works and what doesn’t. So, do you wanna know how we do it?

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Free DIY SEO Guide - Download Now!

Published: August 13th, 2010

The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!

If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.

In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)

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Blueclaw achieves new Google AdWords Certified Partner Status

Published: July 6th, 2010

Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program.

We are pleased to announce today that we have attained Google AdWords Certified Partner Status in the newly launched Google AdWords Certification program.

The new company qualification involves more rigorous certification exams to test Google AdWords optimization ability, practical application of knowledge and best practices with both fundamental and advanced-level exams to “highlight competency in search, display, reporting and analysis”.

Please do not hesitate to get in touch if you would like to discuss your Google AdWords campaign.

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3 invaluable new Google Analytics tools to help optimise AdWords campaigns

Published: May 12th, 2010

Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.

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