Conversions

What’s making money? What’s wasting money?

Published: April 8th, 2010

Organize your account for maximum effectiveness with Google Analytics Motion Charts

Each keyword you use in your adwords campaigns contributes more or less to the overall return on investment. You will notice that some keywords are performing better than the others. Now the question is – how can I differentiate winners from losers?

The answer is very simple – use Motion Charts within Google Analytics! Forget about spending long hours calculating your ROI and checking the effectiveness of all your keywords – Motion Charts will do it all for you!

Motion Charts is a GA feature that allows you to measure the effectiveness and potential of your keywords over time. A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. By using motion charts you can not only filter out keywords that are attracting the most revenue but also spot terms with the highest conversion rates. It is definitely a useful way to identify terms that have got a negative influence on your ROI over a certain period of time.

Let’s start with explaining how you can find ‘Motion Charts’ within your analytics account.

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When a High Bounce Rate Isn’t Such A Bad Thing

Published: March 23rd, 2010

First, we’ll start with the basics. What is bounce rate? Contrary to what many (myself included) believed, it is not only the amount of time someone spends on a website (e.g. you click on a website and immediately click off after 2 seconds) it is also the number of pages you click after the viewing the landing page (e.g. you click to another page after viewing the landing page).

So the two are quite closely related - for example if you spend 3 minutes reading the landing page you just clicked on, then decide to pick up the phone and ring the company, your visit will count as a bounce. But it is not such a bad bounce because you have unwittingly converted a visitor through a well optimised landing page.

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How Important are Meta Information?

Published: March 8th, 2010

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

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X-Cart Shopping Cart And Ecommerce Solution

Published: March 3rd, 2010

x-cartX-Cart is one of many shopping cart solutions available on the net (we’ve already worked with Magento and CubeCart) and recent developments in the Blueclaw e-commerce team has enabled us to work with this shopping cart solution and test its capabilities for one of our clients.

Yes, the client may consider using online shopping cart solutions like Bigcartel (up to 100 products only) and Shopify (up to 50, 000 products only at 699USD per month) and think these may be a simpler solution but is it really cost effective?

“Why spend 700USD a month just to keep the site running when you can buy a shopping cart software yourself and get it customized and have full control over it for much less? Isn’t the point of an online store to reduce overheads as much as possible and concentrate more on selling?”


Like all ecommerce solutions, X-Cart has its own pros and cons but right now I’m going to talk about the features that I believe will help clients with

  • large inventories
  • medium to large customer base (dealing with delivery and returns)
  • utilizing different payment gateways
  • run affiliate schemes
  • and desire a fully customized, stylish and professional shopping website
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UK first for Blueclaw for new AdWords feature

Published: December 9th, 2009

After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.

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