eCommerce

3 invaluable new Google Analytics tools to help optimise AdWords campaigns

Published: May 12th, 2010

Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.

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Google Think eCommerce conference, 28th April 2010

Published: April 29th, 2010

Yesterday I went to Google’s Think eCommerce event at London’s Royal Opera House. An array of speakers from brands such as Lastminute, Dell and John Lewis as well as Google’s own team of product managers spoke about trends and insights in the field of ecommerce, how best to take advantage of them and what current developments tell us about the future. Here are some of the items that were discussed:

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