Published: February 25th, 2009
One of the main problems with the Internet today is the amount of duplicate content. This poses problems for searchers who only want to see one version displayed in the search results. It causes problems for the search engines who do their best to index the original version. And finally it causes problems for Search Engine Optimisation (SEO) as site owners are concerned that if the search engines find multiple versions of a page their link credit will be worth less and as a result they will slide down the Search Engine rankings.
The top three Search Engines; Google, Yahoo, and Microsoft, have united in offering a way to avoid duplicate content clogging up the Search Engines and in doing so hope to make things easier for everyone. The solution lies in the “canonical tag”.
Published: February 24th, 2009
It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:
Published: February 19th, 2009
Using Flash in website design has previously caused headaches for implementing successful Search Engine Optimisation strategies but if you are stuck with a recently developed Flash website there is now hope for getting your site indexed in Google. As search engines have struggled with capturing dynamic web content Flash is often completely avoided. Static websites have been the answer to avoid this problem but now Google are looking to solve the problem Flash has presented.
Published: October 17th, 2008
Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.
Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.
Published: October 17th, 2008
A common problem that people find in search engine optimisation (SEO) is that you may find yourself ranked highly in Google.com but not so in the UK domain. Of course for domestic based websites that generate most of their custom within the UK, targeting within the UK is imperative especially since many people click on the ‘pages from the UK’ radio button allowing users to filter their searches. However, just because you have maximised your on and off site optimisation and see a significant increase in rankings on Google.com does not always result in the same positive outcome in Google.co.uk.
JESSICA: This is true of not only of social media marketing...
Darragh: Agreed, this is a useful tool for keeping track of...
Monica: If your website is built with frames, it will make...
David Mason: Website is currently built in frames.Can this be s...