Keywords

Free DIY SEO Guide - Download Now!

Published: August 13th, 2010

The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!

If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.

In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)

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A Guide to Getting into Google News : SMX Advanced London - Live Blog

Published: May 17th, 2010

A good guide to getting your content on Google News by Rob Kerry (@robkerry). It’s a great way to make the first page of Google for a very competitive keyword, even if it is only in the short term. In the long term, you benefit from indexed content and hopefully ranking for long tail keywords. Rob also suggests that instead of panicking about Personalised Search and how that is going to affect SEO, think instead that if you get a high CTR from your Google News item that your webpage will be counted favourably towards each visitor’s “personalised” search result. Also try to take advantage of your visitors through strong Conversion Optimisation.

1 - You need a unique URL. WordPress is recommended as it takes all the legwork out of making sure each and every URL is unique.

2 - There has to be at least 3 numbers in your unique URL. These can no way resemble a date.

3 - Suggested permalink structure: /%postname%-001%post_id%.html

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3 invaluable new Google Analytics tools to help optimise AdWords campaigns

Published: May 12th, 2010

Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.

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GA Keyword Position Report - Turn Clicks Into Profit

Published: May 7th, 2010

Are you running a high traffic, e-commerce website? Are you looking for ways to boost up your revenue? Learn how to turn more visitors into buyers through Analytics Keyword Position Report.

The GA keyword position feature is a report tailored to Adwords users. It simply displays search position correlated with visits, conversions and revenue for each of your keywords, giving you a clear idea of how much money you make from each position. Identify the winning keywords, find the best performing ad rankings and get more out of your advertising budget!

You can access the keyword position report from GA Traffic Sources section, under the Adwords tab. Enter the term that you wish to analyse or select one from the list, choose your keyword and position breakdown metrics such as e-commerce conversion rate for the keywords and revenue for position breakdown. Compare conversion rates and product revenue gained from different positions and establish which ad rank works the best for you.

Identify the most profitable ad placements for individual terms, increase keyword conversion rates and boost your online sales.

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SEO Leeds

Published: March 31st, 2010

Or Why domain names are important.

Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.

Some other ranking factors to think about for your domain are:

  • Age of domain - the older the better as it will naturally become a more authoritative site.
  • Great content on site
  • What anchor text links you get to your site - this counts for far more than using keywords in your domain name.
  • And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.
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