Google is laughing at us.
They have developed SEO from the cheap alternative way to promote your business into a fully integrated follower of the long-standing traditional rules of business. And a lot of people don’t seem to have noticed.
Keywords
How to prevent content theft
Have you ever stumbled across a website that has ripped off the copy you poured hours of sweat and tears into writing? What can you do about it?
Some webmasters employ javascript alerts (‘Don’t even think about it!’) to put off sneaky thieves from copying anything on the page, and others don’t allow users to right-click at all. They are right to not take the issue lightly – duplicate content will not help your SEO efforts.
However, there are other tactics you can employ, which allow users to retain their freedom to click and copy what they like, whilst still giving you the ability to give content thieves a cheeky kick in the crotch.
Google Local Searches
A common problem that small businesses often face is that they don’t have the budget required to pursue an SEO campaign that targets generic terms such as restaurants or florists due to the high traffic volumes associated with these keywords and hence the high competition that naturally follows.
In order to get the most out of a small budget it is often the case that long tail keyphrases are targeted. Whilst these phrases have significantly less search engine traffic, the right phrases can be profitable due to high relevancy, which as a result, increases the chance of converting a prospect into a customer. Long tail keyphrases should always be targeted wherever possible due to this increased relevancy from the initial search to your product or service, however, due to a recent Google development it may be possible for small businesses to benefit from generic search phrases without having to set aside a huge budget for SEO.
The Importance of Writing Natural Content
The goal of copywriters is to write copy, which keywords are embedded into so the search engine spiders crawl them and give the site in question a ranking boost for the keywords in question. Keyword promotion is the reason why content is so important for Search Engine Optimisation. As a result, the danger every copywriter faces is writing robotic copy that looks unnatural and contrived. With the main purpose of writing articles being keyword promotion there are times in which it is necessary to bend phrases, sentences and sometimes even paragraphs, just so that all important keyword can be placed within the article. It is necessary to do this when the keyword in question doesn’t naturally fit into the piece of copy it is to be included in. You may ask what is wrong with creating robotic text if the search engines are happy and your site is ranked well for your chosen keywords and I shall answer you.
The Importance of Keyword Type
As I have mentioned in a previous post, the major search engines currently rely on keywords to index and rank websites in their search results. Therefore, keyword research is the first step in Search Engine Marketing (SEM) campaigns. How much search volume is there for this keyword/ keyphrase? How much competition is there for this phrase? Can I beat this competition? There is a lot of work in the stage of keyword research alone, never mind the implementation of the optimisation of the chosen keywords. As a result, when a website gains one of those coveted top ten positions in Google, it is commonly assumed that the sales will come rolling in and it’s a case of job done. However, this is not always the case. Traffic will no doubt increase with a top ten ranking, but this does not automatically mean conversions will increase to the same extent. More traffic can never do any harm, but if you are looking to maximise your conversions then taking another look back at your keyword research may be of benefit to you.
Edward: You are so cool! I do not suppose Ive learn anythi...
Patrick: Some pretty useful tips there thanks. Ecommerce SE...