Link Building

My 10 SEO Predictions for 2011

It’s that time of year where everyone speculates and lays down their predictions and I thought what better way to start the New Year than adding my views into the mix.

1. Google Local/Places will be massive this year with many SEO’s offering ‘optimisation’ for this niche field. This is due to the full integration of Google Local/Places (I still don’t know what the true name for this is) into the organic listings for almost any search that includes a place name.

2. The next thing I think will happen… and I’d hazard a guess at this becoming a reality around the end of April 2011, is the integration of Google Local style- non linking citations into the organic rankings algorithm. This will see sites like Yelp becoming more prevalent as emphasis is taken off links and anchor text and reputation taking a stand and being counted. After all Google is interested in showing high quality results, and what better ‘quality’ than sites that have independent citations.

SEO Anchor Text Links for 2011

Here at Blueclaw we’ve been discussing what are likely to be the key SEO factors for 2011. Various topics have passed our lips such as Google Places, review content, faceted search/navigation, brand reputation monitoring, Tweet mentions, quality content etc. However there is one area that has dominated our thoughts more than any other; and that is Google’s current interpretation of anchor text within back-links.

Creative Link Building - a quick almost the weekend post

A quick few thoughts before the weekend.

Don’t spam your site to death by using automated tools such as Xrumer, Link Farm Evolution and Scrape Box, be creative instead, you’ll protect your back-link integrity and will achieve extra long lasting rankings (a bit like Willy Wonka’s ever lasting gob stopper).

Creative link building tips:

  • Blogger baiting - offer bloggers exclusive copy, promos, gifts etc for a link
  • Competitions - create a comp and promote it
  • How to guides - lap up those links!
  • Set up a niche directory - place it on a new or dropped domain and get related sites listed on it - ask for a link back
  • Use Online PR networks - tap up journalists and get links on authority sites
  • Create surveys and publish the results
  • Build on-site games and quizzes (such as 10 multiple choice questions)
  • Be controversial – start a debate or petition
  • Develop comprehensive FAQs pages
  • Use back-link badge banner schemes - such as a certificate, I’m a member of etc
  • Build a fantastic glossary page
  • Publish technical guides
  • Release a white paper
  • Create useful online applications, tools and widgets
  • Write a favourable review or testimonial regarding a great web resource and tell them about it
  • Release data charts and research graphs

Comment below and share your link building ideas - Enjoy the weekend!

Free DIY SEO Guide - Download Now!

The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!

If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.

In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)

Value Of A Link: A Hierarchy Of Links In Order of Value

value of a linkThe opinions in this post are my own and based on my own experience.

There are a lot of opinions and arguments about the quality vs quantity in the SEO world and the thing that keeps coming up again and again is Link Quality. But frustratingly enough, everyone’s definition of quality varies. We keep pushing for High Quality links but what ARE they? Where can we find them? How do we get them?