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A Brief History of Social Bookmarking
Hi! Its me again! I’m back with more social media goodness to share. This time round, I’m touching on the brief history of social bookmarking and the advent of the image bookmarking phenomenon, PLUS a list of 10 image bookmarking sites (and 2 more!) and the seo benefits of image bookmarking. Bargain!
UPDATE 17th May: Rand fishkin at SMX London has just confirmed that image ALT tags weigh more than H1 tags.
A couple of the more widely used terms in SEO circles are “high trust links”, aka “trusted links”, and “authority links”. As often as these terms are used and written about, you’d think there would be agreement as to what the terms actually mean. That said, I dare you to find a consensus or “universal definition” for any of them.
This week we have been playing with Adgooroo’s Link Insight tool which helps you go into great detail about the links to and from your website as well as up to 9 other competitors.
What I like about Link Insight is the really simple graphs for link quantity but more importantly, the quality. You also get to see your site and how it fares against your competitors, shown here in different colours. Link quality is judged on links from ‘Trust‘ websites compared to ‘Spam‘ websites. The ideal situation is a bell curve that leans towards ‘High quality’ links. More on this later on.
In the walk-through demo of Link Insight, we were given the analogy of a bow tie for the two types of links available for your site, where your site is the knot in the bow tie.
On one loop of the bow tie are “Origin Sites“. These are defined as sites that are a bit niche and obscure but have been made through a ‘Labour of Love‘. These are sites that hold a lot of link juice and are usually low trafficked. Links from these sites are defined as a ‘Trust‘ link.On other loop of the bow tie, you have “Termination Sites“. These are those that are commercial or retail with many links in, but very few links out to any sites. Links from these sites are sometimes defined as ‘Spam‘ links.
Recently, here at Blueclaw we have been discussing and researching the use of old domains and their effectiveness in SEO. Some great ranking successes we have had with clients were through refreshing content on aged domains. There are now lots of sites that “auction” old domain names or let you make a bid on soon-to-be-expired domain name.
If you are going to buy an old domain, here are four points to consider:
Or Why domain names are important.
Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.
Some other ranking factors to think about for your domain are:
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