Recently we have been focussing heavily upon the importance of content on your website. It is always useful to bear in mind that the search engines can only read text so even if your website has relevant pictures, logos and colour schemes, whilst they may be pleasing to the eye they will do nothing to aid your search engine rankings. Alt tags can show the search engines what keywords your pictures are relevant for, however, paragraphs of text are paramount for the success of your website on the search engines. We have already seen how to write content for your site in a recent post but here I shall focus on the importance of nice specific content.
Link Building
You know why articles are good for SEO but how do you get the best out of them?
It seems quite while back now but back in August I wrote a post on why articles are great for search engine optimisation. I feel like this topic area is worth coming back to. In a nutshell I outlined that the reasons why articles are good is that you can get a one way link back to your site, people share articles meaning you can potentially continue to generate back-links month after month, it is low cost, and on top of it all Google likes good content.
Link Pages: Keep Them Sweet
If you are experienced in SEO then this may seem obvious. Even if you are not experienced in SEO then this still may seem obvious. However it seems like a good point to reiterate and this is keeping links pages to a minimum simple and to a minimum of 100 links. I am echoing the sentiments from Matt Cuts in regards to thins and really do feel that this is important when linking both through reciprocal and directory submissions.
Optimisation Tips to Help Get You Started
In the current economic climate cutting down any costs is pivotal if you are to succeed. SEO is fast becoming first protocol for business and rightly so as more and more business have switched to being online rather than the old bricks and mortar. Sadly it is no good being online if you are not getting the right amount of traffic to your site and this is where SEO comes in. As SEOs we get paid to get your site listed. However we know all too well that a lot of businesses now do not have the money to spend on SEO especially if you are a small or start-up business. The following therefore are some techniques you can look to implement which can help you get some good SERPs…
New Measures Taken By the Search Engines to Combat Content Duplication
One of the main problems with the Internet today is the amount of duplicate content. This poses problems for searchers who only want to see one version displayed in the search results. It causes problems for the search engines who do their best to index the original version. And finally it causes problems for Search Engine Optimisation (SEO) as site owners are concerned that if the search engines find multiple versions of a page their link credit will be worth less and as a result they will slide down the Search Engine rankings.
The top three Search Engines; Google, Yahoo, and Microsoft, have united in offering a way to avoid duplicate content clogging up the Search Engines and in doing so hope to make things easier for everyone. The solution lies in the “canonical tag”.
Gary Beal: Precisely Martin. Shedding a penalty requires 1st ...
Martin Woods: William we are saying the same thing, I agree that...