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It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:
Undertaking an article campaign is truly something of a double edged sword, as a well written article can perform two functions. Firstly, it can drive highly targeted traffic to your websites. Internet marketers have been using articles for this purpose for quite some time now, but what about Search Engine Optimisation (SEO)? How can an article campaign be of value when trying to raise your website in the Search Engine Ranking Positions (SERP)?
If you have taken the time to learn a little about Search Engine Optimisation (SEO), you will no doubt have come across two odd phrases, White Hat SEO and Black Hat SEO, just what are these exactly?
In simple terms, White Hat SEO is used to describe any Search Engine Optimisation techniques that are ethically correct, and follow all of the search engine best use guidelines, no short cuts are taken and no “cheating” is involved. Black Hat SEO on the other hand, will use significantly less ethical techniques, many of which are fully capable of seeing a website banned from the major search engines including Google, Yahoo and MSN.
Gary Beal: Precisely Martin. Shedding a penalty requires 1st ...
Martin Woods: William we are saying the same thing, I agree that...