It has been a very hectic and awesome day today at Internet World 2011, in Earls Court London. Our Head of Search, Gary Beal did an amazing talk in the social media theater, revealing his Top 12 SEO tips for 2011 after the Panda Algorithm update.
SEO Tips
SEO Checklist For Pre-Launch Ecommerce Sites Part 1
Unlike a normal blog or a website, onsite audits for ecommerce sites can be a mammoth job to undertake. It is always better to go through the site and make sure it is seo compliant BEFORE launching. This is to prevent google from indexing non-optimized pages or worser still, finding countless 404s and duplicated content.
- If the ecommerce build is currently on a “dev” subdomain or a sub directory of a site, ensure that it is uncrawlable by password protecting the directory. This is usually the best method instead of adding meta noindex, no follow on page level or blocking bots by the Robots.txt file
SEO for X-Cart - 4 simple modifications to optimise your store
Recently the majority of e-commerce projects we have been working on here at Blueclaw have been using the x-cart platform and being a company that prides itself on its SEO services we strive to ensure the on-site optimisation of all the sites we produce is top notch.
While producing these sites there are a number of modifications we regularly carry out to the x-cart code to improve its already strong search engine optimisation and in this post and I will share some of my secrets so if you are running an x-cart shop you too can benefit from them.
Slow and steady wins the link building race…
When deciphering 2011’s new phase in taxonomy treats towards your website it is important to remember a few key points.
Be sure to consider the relevancy of your backlinks in alignment with your choice in Search Engine.
Take into consideration the level of backlink exposure your verticals competition is manipulating.
Seek cross channel taxonomy; niches within niches to define core sub-user sets where your link-baits may perpetuate forward.
Consider your acquisition rates and allow the search engines enough time to correlate cached data effectively.
Have fun and get creative with content, compelling content can go 100 times further than drivel for the sake of article or blog – try to add value to the web through your content, this will assist your link building tenfold and is increasingly ‘hard’ for search engine to penalise.
Lastly, stop reading this and begin link building today – a link builder must be proactive, contacting and contacting websites until the cat is out the bag and first place is delivered…
Follow these simple methods and you will see more bang from your link building buck, however it is worth noting that bad or poor, even spammy link building can set you back 5 years in the SERPs, thus seek the assistance of the professionals such as the link building service and team here at Blueclaw, our competitive link building campaigns deliver positions and add to your online brand presence.
5 Reasons Why Organic SEO Is Better Than Google Adwords
To add balance to Eleni’s argument that Google Adwords is better than SEO, I thought it pertinent to publish a retort from an SEO’s perspective. Read this and the opposing article and make up your own mind as to which argument you think is most valid.
Reason 1 - In Most Cases PPC Burns Money
There’s no denying that most PPC Adwords campaigns created by business owners are left to run wild without the daily management needed to make them cost effective. This costs businesses an obscene amount of money as these un-managed campaigns burn cash at off-peak times on keywords that don’t convert or worse to landing pages that don’t exist.
SEO on the other hand cannot be left running on auto-pilot. As a result more care and attention is paid to optimisation and link building activities which in the long run is more cost effective.
Reason 2 – PPC Costs Can Only Go Up
As the market becomes ever more competitive and as Google seek to integrate a paid advertising model into an increasing number of new channels, the costs attributed to PPC are set to increase exponentially as more competitors drive up the cost per click.
SEO services don’t work on the same business model. SEO is a great playing field leveller with small online retailers able to compete with bigger brands by being more agile and having a smarter SEO strategy.
Edward: You are so cool! I do not suppose Ive learn anythi...
Patrick: Some pretty useful tips there thanks. Ecommerce SE...
Glenn: Very interesting reading. It looks like the direct...