A common problem that small businesses often face is that they don’t have the budget required to pursue an SEO campaign that targets generic terms such as restaurants or florists due to the high traffic volumes associated with these keywords and hence the high competition that naturally follows.

In order to get the most out of a small budget it is often the case that long tail keyphrases are targeted. Whilst these phrases have significantly less search engine traffic, the right phrases can be profitable due to high relevancy, which as a result, increases the chance of converting a prospect into a customer. Long tail keyphrases should always be targeted wherever possible due to this increased relevancy from the initial search to your product or service, however, due to a recent Google development it may be possible for small businesses to benefit from generic search phrases without having to set aside a huge budget for SEO.