Web Development

5 tips for making your jQuery User Interface SEO Friendly

jQuery is a JavaScript library that has seen a massive growth in usage other the last couple of years as it allows developers to code functionality into their webpages to turn their static HTML into a much more dynamic User Interface. However there are a few pitfalls in using jQuery (or any javascript for that matter) that can have a detrimental effect on the Search Engine Optimisation of your page, in this post I will look to outline a few tips that should help you avoid these so that your page not only has a great User Interface but your search engine rankings stay high aswell. Not only should these tips help with SEO but can also have good accessibility benefits too, something that is making a resurgence with users accessing the web from an increasing variety of devices.

X-Cart Shopping Cart And Ecommerce Solution

x-cartX-Cart is one of many shopping cart solutions available on the net (we’ve already worked with Magento and CubeCart) and recent developments in the Blueclaw e-commerce team has enabled us to work with this shopping cart solution and test its capabilities for one of our clients.

Yes, the client may consider using online shopping cart solutions like Bigcartel (up to 100 products only) and Shopify (up to 50, 000 products only at 699USD per month) and think these may be a simpler solution but is it really cost effective?

“Why spend 700USD a month just to keep the site running when you can buy a shopping cart software yourself and get it customized and have full control over it for much less? Isn’t the point of an online store to reduce overheads as much as possible and concentrate more on selling?”


Like all ecommerce solutions, X-Cart has its own pros and cons but right now I’m going to talk about the features that I believe will help clients with

  • large inventories
  • medium to large customer base (dealing with delivery and returns)
  • utilizing different payment gateways
  • run affiliate schemes
  • and desire a fully customized, stylish and professional shopping website

Breadcrumbs vs Sitelinks

Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.


In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to

When and where to redirect?

This week has raised some questions regarding when to use 301 redirects and where users should be redirected if a user comes across an error page (a 404 page).

Canonicalization and SEO

I am currently building up a glossary of terms for the Blueclaw site which I hope to put live soon and was inspired to write a post on canonicalization. Unfortunately I am still trying to come up with a good definition for it so I will stick with the definition of Matt Cutts:

“the process of picking the best URL when there are several choices…”