Organize your account for maximum effectiveness with Google Analytics Motion Charts

Each keyword you use in your adwords campaigns contributes more or less to the overall return on investment. You will notice that some keywords are performing better than the others. Now the question is – how can I differentiate winners from losers?

The answer is very simple – use Motion Charts within Google Analytics! Forget about spending long hours calculating your ROI and checking the effectiveness of all your keywords – Motion Charts will do it all for you!

Motion Charts is a GA feature that allows you to measure the effectiveness and potential of your keywords over time. A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. By using motion charts you can not only filter out keywords that are attracting the most revenue but also spot terms with the highest conversion rates. It is definitely a useful way to identify terms that have got a negative influence on your ROI over a certain period of time.

Let’s start with explaining how you can find ‘Motion Charts’ within your analytics account.