Archive for May, 2010

8 tips to clean up your code - SMX Advanced London LIVE Blog

Published: May 17th, 2010

We are at SMX Advanced London today - just heard a great talk by Mikkel deMib Svendsen (@deMib) on getting rid of stuff on your website which will speed up your site. The relationship is like this : the faster your server responds, the faster the site is crawled. The faster the site is crawled, the faster new content is indexed. The more you update your site, the better rankings you could get.

1 - Check text to code ratio - count characters in clean text compared to full code. If it is below 10%, you need to do something about it.

2 - Get rid of view_state - it takes up loads of space. (40,000 useless characters)

3 and 4 - Keep Javascript and CSS in just one external stylesheet

5 - Remove empty containers

6 - Remove all comment tags - it’s for programmers, not search engines. Use scripts to scrape out the comment tags.

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5 tips for making your jQuery User Interface SEO Friendly

Published: May 13th, 2010

jQuery is a JavaScript library that has seen a massive growth in usage other the last couple of years as it allows developers to code functionality into their webpages to turn their static HTML into a much more dynamic User Interface. However there are a few pitfalls in using jQuery (or any javascript for that matter) that can have a detrimental effect on the Search Engine Optimisation of your page, in this post I will look to outline a few tips that should help you avoid these so that your page not only has a great User Interface but your search engine rankings stay high aswell. Not only should these tips help with SEO but can also have good accessibility benefits too, something that is making a resurgence with users accessing the web from an increasing variety of devices.

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3 invaluable new Google Analytics tools to help optimise AdWords campaigns

Published: May 12th, 2010

Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.

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10 Image Bookmarking Sites As Part of Linkbuilding

Published: May 10th, 2010

we heart itA Brief History of Social Bookmarking

Hi! Its me again! I’m back with more social media goodness to share. This time round, I’m touching on the brief history of social bookmarking and the advent of the image bookmarking phenomenon, PLUS a list of 10 image bookmarking sites (and 2 more!) and the seo benefits of image bookmarking. Bargain!

UPDATE 17th May: Rand fishkin at SMX London has just confirmed that image ALT tags weigh more than H1 tags.

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Eric Ward Guest Post - Identifying Trust Link Targets

Published: May 10th, 2010

A couple of the more widely used terms in SEO circles are “high trust links”, aka “trusted links”, and “authority links”. As often as these terms are used and written about, you’d think there would be agreement as to what the terms actually mean. That said, I dare you to find a consensus or “universal definition” for any of them.

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