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GA Dollar $ Index
If you want your Adwords advertising to be successful, you should consider using the Dollar Index ($ Index) metric available in your Google Analytics account (content section). The Dollar Index metric tells you how much every page on your website contributed to your revenue. It’s calculated by first calculating the total revenue generated by users to that page and then dividing that by the total number of views of that page.
Something interesting was reported in Hitwise’s report for UK web traffic for May 2010- traffic to social networking sites was higher than that to search engines. Does this spell the beginning of the end for the search engines? Highly unlikely but what it does show is that when (and if) websites such as Facebook are able to tie customer intent (“I want information about this”) with advertisements as effectively as Google, then the search landscape will change dramatically.
Mistake 1: Not Using Enough Search Terms
The average B2B business has only 50 keywords in its paid search campaign. Limiting keyword lists is a huge mistake. No matter what your business is, you should always be able to come up with thousands of specific and targeted terms that are highly relevant to potential buyers. Aim to have no less than 5,000 keywords.
The opinions in this post are my own and based on my own experience.
There are a lot of opinions and arguments about the quality vs quantity in the SEO world and the thing that keeps coming up again and again is Link Quality. But frustratingly enough, everyone’s definition of quality varies. We keep pushing for High Quality links but what ARE they? Where can we find them? How do we get them?
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Qualified Adwords Company
ecommerce: Very nice vidéo....
Ronnie C. Albastro: Very informative tips. Adwords may help us a lot s...
Ryan: Google were onto this quite quick with an algo cha...
John: Oh dear, I was surprised when there was no link to...