Even though Google AdWords has just celebrated its tenth birthday- a long time in internet years- the pace of innovation over the last year shows no signs of slowing down. We have been using the following brand new features extensively this year and have seen some great results. The ability firstly to get more conversions- sales, leads and customer enquiries for our clients and secondly the ability to measure return on investment more accurately are the most important features of AdWords for us and our clients, and in both of these areas we have seen some significant improvements.