Archive for March, 2011

Monte Carlo - Google Images SEO

Google never stops surprising me, looking through Webmaster Tools I stumbled across the fact that the Blueclaw site is No 1 in Google’s image search for ‘Monte Carlo’. We’ve had over 100 hits for the keyword ‘Monte Carlo’ during the last few days.

Why are we ranking so highly in Google for this random image? To be frank I’m not too sure, my guess is Google has applied weight to the image due to the fact we’ve used ‘Monte-Carlo’ in the image file name, title attribute and caption text (obvious factors really). Our blog does hold some authority in Google, so perhaps this is another reason why the image ranks. The text surrounding the image also mentions ‘Monte Carlo’. We haven’t added backlinks to the page or the image so direct off-page factors can’t be the reason for the image ranking so well. See the Monte Carlo image on our blog - http://www.blueclaw.co.uk/seo-blog/seo-leeds/623/

What it does show is if you optimise an image in Google and get it to number one it can significantly boost traffic so it’s worth giving it a go. Share your comments below regarding optimising images in Google.

Look number 1 for ‘Monte Carlo’:

monte carlo

Send us your quirky Google rankings and we’ll display the top 10 in our blog.

It’s Official, Even Microsoft Are Trying To Kick The Zombie Corpse Of IE6 To Death!

Microsoft says stop usin IE6 for gods sake

And they are giving out free baseball bats to the rest of us too!

Mother’s Day Search Engine Optimisation- Mum’s the Word

Mother’s Day is a topical- trending national day. Have you thought about optimising your website to capture any searching souls? Maybe your PR and social media strategy needs a little attention?

Edit the copy on your website- Here are a few SEO suggestions you can consider:

  • Add some new Mother’s Day themed content such as a “Perfect Buys for Mum” or “Mother’s Day wish list”.
  • Add keywords to and optimise your title tags. Title tags are definitely one of the most important aspects, in terms of the algorithmic weight given to them by search engines. If you are selling flowers a perfect opportunity would be to turn your title tag into ‘flowers for Mother’s Day’ as this would capture a popular search term.
  • Optimise the Meta Description tag so that you manage to capture crucial search terms.
  • Build do follow Links to specific Mother’s Day pages
  • Add links to your Social Media sites to attract the attention of the search engines.
  • Create a couple of new themed pages.